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Dyson Blender

This was a branding assignment, the brief was to evaluate a brands values, aesthetic and influences then use them to develop a product they would not normally produce. I chose a blender because I felt it could lend its form to Dysons signature 'cyclone' technology. 

Brand Identity

I researched Dyson as a brand, what makes them individual and developed a set of rules for designing my blender based on what I learnt in 

Ideation Sketches

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Developing my Dyson blender concept all began with twenty-five pages of ideation sketches. This helped me visualise and refine aesthetic features and forms. some of these pages are shown here.

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